Happening Marketing


Happening Marketing is a marketing competition that brings together 10 universities and more than 500 participants from all over Quebec and Ontario to showcase their creative skills. The event is composed of two main categories, academics and sports, as well as a variety of other social events. In preparation for the competition, students will participate in various workshop and be coached by esteemed members of the business community. 

Benefits & Opportunities

Throughout the course of the academic year, delegates will have the opportunity to bond with their fellow classmates and develop their presentation & analytical skills. On the sports team, athletes will work over the year to learn a new sport and get in physical shape. Not only does this competition allow participants to show their skills in a competitive context, it is also an amazing opportunity for them to meet and network with various judges and company executives, as well as other students from all over the province.

Academic Disciplines

Strategic Marketing, Marketing Contract, Numerical Digital Innovation, Experiential Marketing, B2B, International Marketing, Quiz and Surprise.


March 24th to 26th, 2023


Université Laval, Québec

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