Rookie Cup

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The DMCC Rookie Cup is a case competition for first-year students who want to participate in competitions such as Jeux du commerce, Financial Open, and Happening Marketing. This competition is open to all experience levels and any student who is taking minimum 6 credits in the Faculty of Management in Fall 2023. Teams are made of 4 students. This competition is powered by Innovatank.


The top 3 teams will be guaranteed an interview to participate in the above mentioned external case competitions. In addition, it will give you valuable experience regarding case competitions.

Furthermore, following the winners announcement on the Friday, the networking session with DMCC delegates and former participants will allow to ask all your questions and make new connections.


The case will be presented to you on Monday March 27th and you will have 4 days to crack the case. On Friday March 31st, you will pitch your recommendation in a presentation of 15 minutes sometime between 9AM and 12PM. (The exact schedule will be released one week prior to the competition) Following that, there will be a light lunch offered as well as a networking event taking place.


This event will be hosted in the Bronfman building.